Dimerco

Dimerco supplies ingredients, equipment and services to the food, meat, wine, filtration and laboratory industries across Chile. Their buyers are technical and don't purchase online, they request quotes, so the site had to guide them to explore technical products, build a quote and reach the commercial team, all with a professional feel.

I designed the site in Figma as a high-fidelity, navigable prototype, with the quote request as the backbone. I adapted e-commerce patterns to a quote model: users browse by industry, open a product with its specs and related items, add it to their quote and move through confirming and sending it. I also designed and animated a company-history timeline, and built everything around clear paths to a quote and to the sales team.