RED NGO

RED is a Chilean NGO that promotes dissident cooperativism in the LGBTIQANB+ community, incubating cooperatives until they become self-sufficient. A young team with their own colors and type but no real brand manual, they needed a site that explained an abstract idea, dissident resistance through cooperativism, while balancing a bold, street feel with the seriousness of an organization.

I designed and built the site in Webflow, with a self-managed CMS for the news, team, resources and cooperatives. The hero opens with the idea itself, Reciprocidad, Economía and Disidencias, so it lands right away, and I drew the illustrations myself, irregular hand-drawn and graffiti-like marks. The part I most enjoyed solving was the cooperatives honeycomb: a hexagon grid where each cell opens a modal with that cooperative's information, and the team can add new ones from the CMS.